Nowadays there are 1.5 billion websites in the world so how to do you ensure that your website will be performing well on the search engine result page? and How did you know that you will rank on the first page of Google SERPs if you do not do search engine optimization?
So no way better than doing search engine optimization (SEO) for getting more organic traffic without spending any money to pay advertising to get the traffic from the search engines to a site.
That why we need to do hard working on search engine Optimization to make sure increasing our web page getting ranking on Google search with high position and get more traffics to our site.
But in SEO there are so many factors that you should know to do the right of search engine optimization on your website to get organic listing on the SERPs and don’t worry we will tell you all about them in this article to make sure that you do the right ways of search engine optimization for Google and other search engine like Bing & Yahoo indexing your content.
What is SEO and How it Work?
SEO is standing for Search Engine Optimization it means that the search engine uses the algorithm and factors to rank web page make sure the giving result is 100 percent right for their use of searching.
So How it works?
Make it simple when we want to rank a web page we need to submit our website to Google Search Console then Google uses bugs request to service then the server sends the website data back to crawler after it indexing your website data in their server.
How does Google decide the ranking position of the website that has the same topic?
For this answer, Google uses its ranking algorithm as we mention above to calculate the web page to rank which position and those algorithm works with many factors.
There are more then 200 ranking factors that Google uses to rank a page of the website so you need to optimize your website fit those factors if you want to rank your website on Google and it not only Google another search engine also uses a similar ranking factor.
But it does not mean that you need to optimize all the factors till you get rank there are some important factors that you can’t miss when doing search engine optimization and we will reveal those in the below section.
There are two big types of search engine optimization…
- On-Page SEO
- Off-Page SEO
But in both, there are multiple factors inside them and we will know more about it abet later at the details of them so let move on to it.
1. On-Page SEO
The On-Page SEO is the optimization that made with your page or your website which means we optimize our website with on-page factors for Google to indexing our website to get the high ranking position and there multiple factors that you should be focusing on when you start doing on-page search engine optimization.
Here are the following details…
- Keyword Research
- Title tags
- Meta Description
- Heading Tag
- Keyword Density
- Image Optimization
- Internal link structure
- External link
- Site Speed
- Marked Up Structure Data
- Perfectly Optimized Page
2. Off-Page SEO
Off-Page SEO is the way that you can optimize websites outside of it and those really work to helps your website get higher ranking on the SERPs and there are two different parts of the off-page SEO that you must focus on why starting to optimize them.
- Link Building
Link building is a better way that help your website get authority the more backlink you have the more authority of your site will increase and it is really important factor that boost your site ranking.
- Social Signal
There more people share your content on the social media the more backlinks and traffic you will get from the social network and help use to twice such as social backlink and traffic from social media that why this factor is also a good factors that we need to be focusing on everytime.
Now you had know all what is SEO and how works such factors that you should focusing on, so make sure you need to don’t all of these to get your website get higher ranking on the search engine.